The question of SEO vs PPC (search engine optimisation vs pay per click) will always be raised when it comes to which marketing technique should be used in order to drive traffic to a website. Both methods of marketing can be extremely effective in raising the profile of a website by ensuring that it appears as high as possible on the search engine results page (SERP). Appearing on the first page of a search engine such as Google no matter organically or via paid search will potentially expose your website to millions of potential customers and end users.
Over recent years Web Based Systems have evolved due to improvements in security and technological advances and, in many cases, Web Based Systems offer significant advantages compared to traditional software based applications. Below is a list of the potential core benefits a Web Based System could bring to a company looking to explore this technology: