As an account manager at PJ Web Solutions my job involves meeting with existing and potential clients on a regular basis. When I visit a client our discussions generally revolve around a website or web system that the client requires the expertise of the PJ Web Solutions team to help them progress with their business goals. I am however being asked more and more about how can social media enhance business by increasing sales and raising the overall brand awareness to potential clients. More specifically I am being questioned about Twitter and whether it is worth the investment in time and effort to integrate as part of any online marketing activity. It is this that has prompted me to create a blog about getting your business on Twitter and provide some do’s and don’ts when creating your Twitter profile for business purposes.
Email marketing can still be a very effective part of any online marketing strategy and providing it is done ethically can yield some great results. There are some fundamental rules when embarking on an email marketing campaign and below are some great tips on how to email market: