The amount of people who currently own a Smartphone in the UK is increasing at an alarming rate and I would guess that out of all the people you know you could count on one hand the people who do not own a Smartphone. One upshot of the world going mobile is the way we are retrieving information via the web. No longer are we sitting behind our PC’s or Laptop’s and viewing websites, we want to view websites on the move, from any location via our Smartphone’s and tablets.
Volume of the UK audience who own a Smartphone
A survey from comScore actually shows that around 49,500,000 people in the UK alone have a Smartphone which amounts to around 64% of the population.