5 Business Benefits of Responsive Web Developement

The statistics clearly show that people browsing the Internet from a mobile and tablet device is soaring at an astonishing rate. The audience shift is so vast to mobile browsing that business owners need to seriously consider how they go about accommodating users who are looking for their products or services from a mobile device, and PJ Web can provide this by developing what is known as a Responsive Website.

What exactly is a Responsive Website?

A responsive website changes the way it is displayed to users depending on what device they are viewing the website on. The website in its behaviour changes to accommodate the users screen size meaning that it will always be optimised and create the best user browser experience possible.

How Does a Responsive Website Work?

Responsive websites behave and adapt to what environment they are being viewed on. If a user is accessing the website on a desktop or laptop then the website will display and adapt accordingly. The new PJ Web website is a good example of how a responsive website looks when being viewed on a desktop:

Responsive Website on a Dekstop Device

Responsive Website on a Dekstop Device

Now if we where to reduce the size of the browser window the website design will automatically adapt to this. The below is an example of what the website would look like if a user was accessing it from a tablet such as the Apple iPad:

Responsive Website on a Tablet Device

Responsive Website on a Tablet Device

As you can see by reducing the browser window size the website automatically starts moving objects in order to ensure usability on different screen sizes. On the above example the navigation moves as well as the images that make up the content.

When the browser window is reduced further the website will again adjust to accommodate users who are viewing the website from a smart phone:

Responsive Website on a Mobile Device

Responsive Website on a Mobile Device


Why choose having a Responsive Website over a separate Mobile Website?

Google Recommends adopting a Responsive Website

One main reason and perhaps the most important business reason for adopting a responsive website is because Google says so . If you are a business who is hoping to promote your products or services online you should be listening to what Google recommends…after all around 90% of all UK searches are via Google.

Google recommends responsive web development for SEO because it is more effective for Google’s spiders to only have to crawl one website with the same HTML source code regardless of what devices the site is being viewed on. If you had a separate mobile and desktop website then this would be treated by the spiders as separate entities thus a reduction in the crawling efficiency.

Conversion Rates

Having a separate mobile and desktop website sort of leaves tablet users in somewhat of a limbo. What site do you elect to display to users on a tablet? What tablet is the user using to view your website on? In recent months there are many tablet options for users to choose from all with different screen sizes which means making a decision on whether to show the mobile or desktop version of your website very difficult indeed.

Having a responsive website solves the above questions by responding and adapting to the screen size the user is using no matter what device they are using. The upshot of having a site optimised across all devices is no matter what screen it is being viewed on it will be optimised for thus increasing your chance of converting into a sale or enquiry.

Cost effective

In the vast majority of cases building a responsive website is more cost effective than building a separate mobile and desktop website. The reason we have found for this is that most businesses already have a desktop website which can be a number of years old, meaning that building a mobile optimised website that uses the same administration section as the older desktop website is time consuming and can result in a high amount of development time.

As PJ Web build more and more responsive websites it allows us to ‘standardise’ testing and development methods which considerably speeds up development time. In addition no separate mobile website requires building as a responsive website only has one set of coding to enable optimisation across all devices.

Ease of website analysis

Analysing your website performance when adopting a responsive website can be a lot less painful than doing this with a separate mobile and desktop website due to only having a single set of source code. Implementing funnels and goals is far simpler when dealing with one set of source code which is responsive rather than having set up multiple goals for separate mobile and desktop websites.


Responsive websites when compared to separate mobile and desktop websites are far quicker to maintain with fresh content due to having one set of content to manage.

Seperate versions of a website means that any content errors or new content that needs updating has to be done multiple times and can quickly become time consuming.


If you feel its about time your business future proofed its website why not give Chris a call on 01204 328580 or email chris@pjweb.co.uk for a chat about how we can help you ‘go responsive!’