What is a Twitter Landing Page?
As part of your Twitter profile you have the ability to include a link in your biography that other Twitter users can click on to find out more information about you or what exactly you do.
You could simply insert your blog or websites ‘homepage’ or ‘about us’ page in your Twitter biography however this is impersonal and cannot be targeted specifically for Twitter visitors. Creating a specific landing page that can only be accessed via the link in your Twitter profile allows you to create a targeted landing page that offers many benefits.
As an account manager at PJ Web Solutions my job involves meeting with existing and potential clients on a regular basis. When I visit a client our discussions generally revolve around a website or web system that the client requires the expertise of the PJ Web Solutions team to help them progress with their business goals. I am however being asked more and more about how can social media enhance business by increasing sales and raising the overall brand awareness to potential clients. More specifically I am being questioned about Twitter and whether it is worth the investment in time and effort to integrate as part of any online marketing activity. It is this that has prompted me to create a blog about getting your business on Twitter and provide some do’s and don’ts when creating your Twitter profile for business purposes.
Building followers on Twitter is easy. You can simply do a Google search for Twitter accounts that will auto follow back meaning that the amount of followers you acquire goes up and up. The problem being is that these accounts 99.99% of the time are normally not operated by human being and are bots that simply Retweet other users Tweets automatically. Having accounts of this nature will boost your follower’s number but they are not the sort of accounts that you want to be pushing Tweets out to. Building up a following of this nature is like shouting about your business in the middle of the Amazon Rainforest and claiming that Africa is your audience; it’s a pointless exercise that yields absolutely no return on your time invested. It’s not about the quantity of followers that you build up; it’s about the quality of your followers who share your interests that you can interact and communicate with.
More and more users of the ever growing social media network Twitter are looking to share their own knowledge as well as looking for new ideas, opportunities products and services. It is for this reason which makes using Twitter for improving and growing your business so valuable and should always be part of your overall online marketing strategy.