What is a Twitter Landing Page?
As part of your Twitter profile you have the ability to include a link in your biography that other Twitter users can click on to find out more information about you or what exactly you do.
You could simply insert your blog or websites ‘homepage’ or ‘about us’ page in your Twitter biography however this is impersonal and cannot be targeted specifically for Twitter visitors. Creating a specific landing page that can only be accessed via the link in your Twitter profile allows you to create a targeted landing page that offers many benefits.
As an account manager at PJ Web Solutions my job involves meeting with existing and potential clients on a regular basis. When I visit a client our discussions generally revolve around a website or web system that the client requires the expertise of the PJ Web Solutions team to help them progress with their business goals. I am however being asked more and more about how can social media enhance business by increasing sales and raising the overall brand awareness to potential clients. More specifically I am being questioned about Twitter and whether it is worth the investment in time and effort to integrate as part of any online marketing activity. It is this that has prompted me to create a blog about getting your business on Twitter and provide some do’s and don’ts when creating your Twitter profile for business purposes.
Email marketing can still be a very effective part of any online marketing strategy and providing it is done ethically can yield some great results. There are some fundamental rules when embarking on an email marketing campaign and below are some great tips on how to email market:
Since the launch of our own in house Email Marketing system ‘Mailman’ PJ Web have helped many clients promote, inform and drive traffic to their customer’s websites. PJ Web believe via feedback from many clients who currently use Mailman as their preferred email marketing tool that it is Mailman’s sheer ease of use and excellent pricing structure which is why it has been such a success. Mailman continues to grow as more and more existing customers are now opting to use Mailman over the larger more generic email marketing systems.
We have some customers who still opt to use the larger email marketing systems as their preferred system due to the fact Mailman does not allow the use of bought in lists. We work with customers of this nature by creating the HTML templates for them to import into their current email marketing system as they find our templates to be personal and represent the brand of the company much better than generic templates offered by the larger email marketing systems.
All in all a very successful launch for PJ Web’s email marketing system ‘Mailman’ and we expect continued growth in this service into 2011. If you would like to enquire about email marketing or would like a branded HTML template created around your business brand then please call 0161 799 8555 and speak to either Sarah or Chris.