Ranking on Google places can be a fantastic way of gaining a presence on page 1 of the Google search engine results page without having to invest in SEO campaigns or Pay per Click campaigns for search terms which include your local town. Below is a snapshot of the results page if you search for “Solicitors in Bolton”
Building up a healthy repertoire of Backlinks to your website is an essential part of any Search Engine Optimisation strategy and must be carried out in order to maximise your websites exposure on the search engine results pages.
The question of SEO vs PPC (search engine optimisation vs pay per click) will always be raised when it comes to which marketing technique should be used in order to drive traffic to a website. Both methods of marketing can be extremely effective in raising the profile of a website by ensuring that it appears as high as possible on the search engine results page (SERP). Appearing on the first page of a search engine such as Google no matter organically or via paid search will potentially expose your website to millions of potential customers and end users.
Google Analytics is a very powerful free tool that can enable website owners to track visitors and monitor their behaviour whilst on their website. Basic information such as number of visitors, time on page and bounce rates can be accessed quickly and can be useful to know. There is however far more to Google Analytics than these simple statistics which can be used to give a far more detailed insight into how your website is performing.
Tracking Goals & Conversions
Tracking your websites Goals & Conversions is essential when attempting to establish whether or not your website is a success. All websites exist to have a goal and establishing whether or not these goals are being fulfilled will ultimately tell you if your website is a success or failure. Examples of some of the goals that Google Analytics can track are:
- The purchase of a product or service
- The download of a document / image from your website
- The clicking of a particular link within your website
- The signing up of a newsletter
The results of your goals will give you an indication if your website is succeeding in its purpose and can highlight areas of your website that you may need to improve on.
PJ Web Solutions can also implement conversion funnelling which is another very effective way of measuring how successful your website is. Funnelling monitors visitor behaviour when users enter certain processes on your website such as your checkout system. The below diagram shows an example of how setting up funnelling can reveal important information about certain points in a payment process and what pages may need working on in order to increase sales and to avoid visitors dropping out at certain points:
If you would like PJ Web Solutions to implement Google Analytics on your website or if you already have Google Analytics and would like goal and conversion tracking implementing then please give Chris a call on 01204 328580 or email firstname.lastname@example.org.
Google Analytics is a flexible and useful marketing tool that can provide you with an indepth insight into your website’s performance – by enabling you to monitor and measure information such as how many hits your site receives, how many pages were visited, and even at what point visitors are leaving your site.
It’s also possible to analyse how visitors use the site by setting up “events” and “goals” that will track visitor actions.
The information that Google Analytics provides can be extremely powerful if it is set up and processed correctly. It’s an ideal way of determining your websites’ strengths and highlights areas of your site that can be improved. Here’s a quick ‘How To’ guide of how to go about setting up Google Analytics for your website.
You will need to create a Google Account in order to gain access to Google Analytics; this is free and will give you access to other Google services as well as Analytics. To create your account visit www.google.com/accounts/ and follow the step by step instructions on how to sign up.
After you have created your Google account the next step is to visit the Google Analytics web site – www.google.com/analytics – and click on the sign up button at the top right hand side of the screen. You will then be prompted to sign in using your Google account username and password and you’ll be directed to the following webpage where you need to sign up to analytics.
After logging in you will then be prompted to enter details about your website etc, this is all self explanatory if you follow the instructions provided. The account name will be the name of the report produced for your website. If you leave this section blank, it will default to your website’s web address.
The next steps are simply adding your contact details and accepting Google’s term and conditions.
If everything above has been entered correctly, HTML code will be generated and displayed in the box. This is the code which effectively analyses your website and provides you with the information on your visitors. Finally click ‘Save and Finish’ at the bottom of the page and you are complete.
If you would like PJ Web to insert this code on your website, please contact us on email@example.com.
We also offer an enhanced service as part of a full SEO campaign or as a standalone service. This includes:
- Full briefing meeting to discuss your goals
- Advice on events and goals that can be added to your website
- Regular reporting on web traffic, trends and behaviour
- How to use the information to make website improvements
For more information contact Chris on 01204 328580
What’s New on the Google Adwords Certification Program?
Well the first major change to passing the Google Adwords Certification program is it now requires a candidate to successfully pass two exams rather than the old style of one exam. In addition to taking an extra exam, Google have also increased the pass score for the Fundamentals exam percentage from 75% to 85%. Whilst seemingly a rather large increase, this certainly gives passing the exam that extra bit of credibility and shows potential customers that indeed you do know your Google Adwords.