What is a Twitter Landing Page?
As part of your Twitter profile you have the ability to include a link in your biography that other Twitter users can click on to find out more information about you or what exactly you do.
You could simply insert your blog or websites ‘homepage’ or ‘about us’ page in your Twitter biography however this is impersonal and cannot be targeted specifically for Twitter visitors. Creating a specific landing page that can only be accessed via the link in your Twitter profile allows you to create a targeted landing page that offers many benefits.
The concept of a Twitter Landing page can be compared to optimising a page for a pay per click (PPC) campaign. If a user finds your advert through typing in for example ‘Cheap Sony Camera’s’ you would set your landing page as the page which displays the list of Sony Camera’s rather than the website homepage. Your PPC goal being that you want to increase conversions and reduce bounce rates and I feel creating a Twitter landing page is no different; it’s all about conversions and presenting the information the user wants quickly and easily.
A Twitter Landing page gives you the opportunity to extend your basic Twitter profile and gives you a chance to present the information they are looking for on the one page. Think about what people want when they click on your biography link. I know when I click on somebody’s biography I want to find out more information about the person behind the Twitter account such as what they do and how I could potentially start a business relationship with them. If I am taken to a blog or website homepage there is a high chance I am not going to get this information without a lot of sifting through pages and reading blocks of ‘about us’ text.
Benefits of creating a Twitter Landing Page
- Gives you the chance to write targeted content for the user without making them sift through different pages or long paragraphs of text
- Ability to create the page with a strong call to action, what this call to action is depends on your goals
- Gives you the chance to extend your basic Twitter profile as you are not limited by the constraints Twitter set on your biography
- Having something you can offer the user on your landing page such as e-books, video tutorials etc that they need to sign up to get for free can be a fantastic method of capturing leads and potential customer details
What to include on a Twitter Landing Page
- A profile picture – The same one that is used on your twitter biography as this may help reinforce your brand
- A message to welcome the user to your Twitter landing page and thanks them for visiting your page. I have seen many websites which have welcome messages on their home page which I must admit I am not a great fan of, however for a Twitter landing page I like the idea of greeting the user
- Some text about you and what you do, tell them your story, that’s what they have come to look for, more information about YOU
- Introduce your company website / blog. Do not simply copy the text you use on ‘about us’ page, ensure the content is unique and targeted
- If you have something for the user which could potentially help them for example ebooks, video tutorials etc include them on your Twitter page and ask them to sign up
Other Social Media Landing Pages
Using the same principals of setting up a Twitter Landing page you can do the same for other social media channels. Landing pages can be set up for Facebook, LinkedIn, Digg etc. Always keep in mind that these pages should be targeted for the audience that is going to view them so serious thought needs to be done before starting your copywriting.