More and more users of the ever growing social media network Twitter are looking to share their own knowledge as well as looking for new ideas, opportunities products and services. It is for this reason which makes using Twitter for improving and growing your business so valuable and should always be part of your overall online marketing strategy.
Many companies however who do turn to Twitter in an effort to promote their business often get frustrated that their followers do not turn into new leads. There is however far more to consider than merely sending out regular tweets about your business, products or services. In order to achieve success via Twitter a business owner must invest much more of their time in the following areas:
Always have a Strategy
Rather than simply posting out tweets as and when, have a strategy in place and stick to it. It’s a good idea to make your Twitter strategy support any other online / offline marketing objectives. Before starting sending out Tweets get to know your customer base and learn how to take part in conversation with your online Twitter community. A good way for finding out about what your customers are talking about is to search Twitter using the hash tag and a keyword in your industry. If for example you are in the web development industry then #webdevelopment would be a great place to start when wanting to see what people are talking about in your industry.
Once you are confident you have a good idea of the sorts of conversations other Twitter users in your industry are having then you can start to think about what you are posting about and how often you intend to post. Careful consideration and planning should be given to the nature of your Tweets as you want to be posting Tweets than users want to click on and can spark a dialogue.
When deciding to use Twitter for your business careful thought is required when thinking about your goals. Are you taking to Twitter to sell products / services? To increase your brand awareness? Depending on the size of your business you could even think about using Twitter as a customer service tool to answer customer questions or handle complaints.
Once you have decided what your customers are talking about and what are your business goals then you are in a position to start building up your strategy and begin Tweeting and engaging your audience.
Do your Market Research
Implementing proper market research is essential before even thinking about using Twitter to promote your business and believe it or not it is not that hard to do. Asking fellow Twitter users how they feel about your industry, products / services, what influences their decisions and how they view your competitors can provide you with valuable information that you need before promoting your own products or services.
You would be amazed on what information a competitor would be willing to disclose by simply asking them. Why not find out what your competitors do not do very well and let your customer base know why and how you could do it better for them. Once you have started to build your Twitter following and start to gain a reputation through your quality Tweets you can exploit your competitors weaknesses and quickly let your followers know via Twitter.
For any business, building relationships with other business owners is essential and using Twitter is no different. Social media and especially Twitter is about having real dialog with your customers via conversation. Start conversations, respond to Tweets about your products or services and most importantly be honest, genuine and authentic.
A really effective method of promoting conversation and encouraging dialogue between you and your followers is to ask what they think about one of your particular products. Why not Tweet an image of a new product and ask your followers for their thoughts and feedback. Not only could receive some quality feedback from other Twitter users in your industry but it is a great way of promoting your brand.
Use your Employees
Delegating the task of building a Twitter campaign for your business to one individual employee is something that is not recommended. To really start building your Twitter empire you need to get all of your employees involved as this will share the time using Twitter for business requires as well as calling on all of your employees knowledge.
Organise your follow lists
Using Twitter for business means that inevitably you will be following different groups of people whom relate to your industry or business. Following a range of different groups of people can often cause your timeline to become cluttered and can lead to missing important information being tweeted. Creating organised lists can help you de-clutter your timeline and ensure you do not miss any opportunities or important information that may have an impact on you. Below is an example of how you could organise your lists:
- Industry News
- People in professional organisations
Optimise your Twitter Biography
When using Twitter for Business your Twitter Biography needs to tell the story of your business to anybody who views your Twitter page. As a general rule try to include:
- What your business does
- How you can help people
- A little bit about yourself
Creating a biography that tells your story in 160 characters requires great thought, imagination and creativity. Witty, clever biographies are more likely to be noticed and result in a follow than dull unimaginative biographies. Some of my personal favourite biographies that would certainly encourage me to want to find out more about the user are:
“The Coolest Geek You’ll Ever Meet – I’ll Help U Bling Your Blog and Make Your Social Web Sexy!”
“90% of your problems can be solved by marketing. Solving the other 10% just requires good procrastination skills.”
“I’m going to reveal the two secrets of my success: One) Don’t reveal everything.”
Measure your results
There are plenty of tools available to measure the success of your Twitter efforts such as Tweetdeck and Hootsuite which can measure your engagement and marketing success.
Twitter has become an essential part of any online marketing campaign and can be an extremely powerful way of promoting and growing your business. Like any social media marketing using Twitter for business purposes can demand a lot of time to do properly however overtime it will allow your business to become an authority in its field by sparking discussion and dialog about your products or services.