Ranking on Google places can be a fantastic way of gaining a presence on page 1 of the Google search engine results page without having to invest in SEO campaigns or Pay per Click campaigns for search terms which include your local town. Below is a snapshot of the results page if you search for “Solicitors in Bolton”
As an account manager at PJ Web Solutions my job involves meeting with existing and potential clients on a regular basis. When I visit a client our discussions generally revolve around a website or web system that the client requires the expertise of the PJ Web Solutions team to help them progress with their business goals. I am however being asked more and more about how can social media enhance business by increasing sales and raising the overall brand awareness to potential clients. More specifically I am being questioned about Twitter and whether it is worth the investment in time and effort to integrate as part of any online marketing activity. It is this that has prompted me to create a blog about getting your business on Twitter and provide some do’s and don’ts when creating your Twitter profile for business purposes.
Email marketing can still be a very effective part of any online marketing strategy and providing it is done ethically can yield some great results. There are some fundamental rules when embarking on an email marketing campaign and below are some great tips on how to email market:
As you are probably aware, lots of people, are advising you to turn off Java in your browser for security reasons.
Building followers on Twitter is easy. You can simply do a Google search for Twitter accounts that will auto follow back meaning that the amount of followers you acquire goes up and up. The problem being is that these accounts 99.99% of the time are normally not operated by human being and are bots that simply Retweet other users Tweets automatically. Having accounts of this nature will boost your follower’s number but they are not the sort of accounts that you want to be pushing Tweets out to. Building up a following of this nature is like shouting about your business in the middle of the Amazon Rainforest and claiming that Africa is your audience; it’s a pointless exercise that yields absolutely no return on your time invested. It’s not about the quantity of followers that you build up; it’s about the quality of your followers who share your interests that you can interact and communicate with.
More and more users of the ever growing social media network Twitter are looking to share their own knowledge as well as looking for new ideas, opportunities products and services. It is for this reason which makes using Twitter for improving and growing your business so valuable and should always be part of your overall online marketing strategy.
Building up a healthy repertoire of Backlinks to your website is an essential part of any Search Engine Optimisation strategy and must be carried out in order to maximise your websites exposure on the search engine results pages.
Recently PJ Web Solutions have had a large number of queries from our existing client base about technical terms associated with their Domain Name System (DNS). It is for this reason why the PJ Web Solutions team have put together jargon free, straight to the point DNS Glossary of terms: