The question of SEO vs PPC (search engine optimisation vs pay per click) will always be raised when it comes to which marketing technique should be used in order to drive traffic to a website. Both methods of marketing can be extremely effective in raising the profile of a website by ensuring that it appears as high as possible on the search engine results page (SERP). Appearing on the first page of a search engine such as Google no matter organically or via paid search will potentially expose your website to millions of potential customers and end users.
Over recent years Web Based Systems have evolved due to improvements in security and technological advances and, in many cases, Web Based Systems offer significant advantages compared to traditional software based applications. Below is a list of the potential core benefits a Web Based System could bring to a company looking to explore this technology:
After a long 25 years since the introduction of its previous logo Microsoft have updated their logo to represent what they describe as “an incredibly exciting year for Microsoft”
More Tricks. More Time. More Business
For companies involved in the inspection, repair and reinstatement services to the insurance industry, PJ Web are delighted to introduce Metrix™ Claims Management Systems. If you want to produce Management Information, keep up with your Service Level Agreements and manage your external workforce efficiently, Metrix™ can help you on every step of the way.
Google Analytics is a very powerful free tool that can enable website owners to track visitors and monitor their behaviour whilst on their website. Basic information such as number of visitors, time on page and bounce rates can be accessed quickly and can be useful to know. There is however far more to Google Analytics than these simple statistics which can be used to give a far more detailed insight into how your website is performing.
Tracking Goals & Conversions
Tracking your websites Goals & Conversions is essential when attempting to establish whether or not your website is a success. All websites exist to have a goal and establishing whether or not these goals are being fulfilled will ultimately tell you if your website is a success or failure. Examples of some of the goals that Google Analytics can track are:
- The purchase of a product or service
- The download of a document / image from your website
- The clicking of a particular link within your website
- The signing up of a newsletter
The results of your goals will give you an indication if your website is succeeding in its purpose and can highlight areas of your website that you may need to improve on.
PJ Web Solutions can also implement conversion funnelling which is another very effective way of measuring how successful your website is. Funnelling monitors visitor behaviour when users enter certain processes on your website such as your checkout system. The below diagram shows an example of how setting up funnelling can reveal important information about certain points in a payment process and what pages may need working on in order to increase sales and to avoid visitors dropping out at certain points:
If you would like PJ Web Solutions to implement Google Analytics on your website or if you already have Google Analytics and would like goal and conversion tracking implementing then please give Chris a call on 01204 328580 or email email@example.com.
Use the Registration Lookup facility on www.ciceleyparts.com to find genuine Mercedes Benz commercial vehicle parts with next day delivery.
Adhering to the strict Mercedes Benz corporate guidelines, PJ Web is pleased to announce the launch of a new parts website for Ciceley Commercials in Blackburn to sit alongside their existing commercial vehicles website.
The site uses a VRM look-up to access all appropriate Mercedes Benz spare parts housed in the online parts database. The import of the product information posed interesting technical issues which we were able to resolve because of our in-house knowledge and experience. The site comes with full shopping basket and checkout and links to the secure PayPal payment system.
We’re pleased to announce that Jason Lee joined us as web developer on 10th April 2012. Jason is a highly experienced web developer with excellent technical knowledge and superb customer service skills. He is a welcome addition to the web development team at PJ Web.
He will be taking responsibility for a few key accounts for PJ Web, as well as developing new web projects for the company.
Google Analytics is a flexible and useful marketing tool that can provide you with an indepth insight into your website’s performance – by enabling you to monitor and measure information such as how many hits your site receives, how many pages were visited, and even at what point visitors are leaving your site.
It’s also possible to analyse how visitors use the site by setting up “events” and “goals” that will track visitor actions.
The information that Google Analytics provides can be extremely powerful if it is set up and processed correctly. It’s an ideal way of determining your websites’ strengths and highlights areas of your site that can be improved. Here’s a quick ‘How To’ guide of how to go about setting up Google Analytics for your website.
You will need to create a Google Account in order to gain access to Google Analytics; this is free and will give you access to other Google services as well as Analytics. To create your account visit www.google.com/accounts/ and follow the step by step instructions on how to sign up.
After you have created your Google account the next step is to visit the Google Analytics web site – www.google.com/analytics – and click on the sign up button at the top right hand side of the screen. You will then be prompted to sign in using your Google account username and password and you’ll be directed to the following webpage where you need to sign up to analytics.
After logging in you will then be prompted to enter details about your website etc, this is all self explanatory if you follow the instructions provided. The account name will be the name of the report produced for your website. If you leave this section blank, it will default to your website’s web address.
The next steps are simply adding your contact details and accepting Google’s term and conditions.
If everything above has been entered correctly, HTML code will be generated and displayed in the box. This is the code which effectively analyses your website and provides you with the information on your visitors. Finally click ‘Save and Finish’ at the bottom of the page and you are complete.
If you would like PJ Web to insert this code on your website, please contact us on firstname.lastname@example.org.
We also offer an enhanced service as part of a full SEO campaign or as a standalone service. This includes:
- Full briefing meeting to discuss your goals
- Advice on events and goals that can be added to your website
- Regular reporting on web traffic, trends and behaviour
- How to use the information to make website improvements
For more information contact Chris on 01204 328580