PJ Web Solutions Ltd is one of Manchester's leading web design and web development companies and has been providing web solutions since 1999. We can offer our customers practical and easy to understand advice when embarking upon a website project – and with over 20 years experience in the field of marketing, we not only taking into account your needs, but those of your customers too.
We find that people make some common mistakes when approaching a web project:
One of them is not getting your branding right – we don't mean high budget designs, small companies don't need to pretend that they're large by having fancy branding, it just needs to be professional, right for the marketplace in which you're operating and CONSISTENT on all marketing materials. Small companies have a lot to offer – they can provide a personal touch and allow customers to develop a relationship with the owner – this can be a very attractive proposition compared to faceless big businesses.
Another big mistake often made by companies is not looking outside-in when they commission a website. You must stand in your customers' shoes and really think about what it is that a potential customer wants from a supplier:
These are fairly straightforward and common sense matters, but often forgotten in website design. Even if you're not conducting online transactions, potential customers will use your website to check you out. With a website you don't have the same opportunity to create that fabulous customer experience like you can with physical premises such as a shop – you've got just a few seconds to create the right image, grab their attention and invite them to look further. And we don't mean flashing images and – it's about making them feel that they are in the right place to find what they want and that you are the company to do business with. Not easy when you have a few seconds to make impact with the web design, but nonetheless achievable with careful consideration to your customer profile.
We have successfully delivered web solutions and websites to a great number of companies in Greater Manchester and the North West and would be delighted to help you out with your web project. Please use the contact form provided or call us on 01204 328580.
© PJ Web Solutions Ltd 2013