How to Get Spidered
Metatags
There are many metatags that can be incorporated behind your web pages, but careful consideration should be given to 3 main areas:
Keywords: your high priority keywords and phrases should appear within the body of the text on your web pages - the earlier the better, e.g.
Example: AD Aerospace
<meta name="keywords" content="aircraft security systems, aircraft video surveillance, aircraft cctv, aviation security systems, aviation security cameras, aerospace security, in flight entertainment, aircraft smoke detection, aerospace camera systems, England, Britain, United Kingdom, UK, U.K., Europe">
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Description: this again should include your high priority key words / phrases.
Example: AD Aerospace
<meta name="description" content="At AD Aerospace we offer the best in aircraft security systems, aircraft video surveillance, aircraft cctv, aviation security systems, aviation security cameras, aerospace security, in flight entertainment, aircraft smoke detection and aerospace camera systems">
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Title: though not strictly a metatag, this is an important area to include your keywords.
Example: AD Aerospace
<title>Aircraft Security Systems, Video Camera Surveillance by AD Aerospave Ltd.</title>
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NOTE: You would conduct this exercise for your home page and you may wish to repeat it for each page, particularly if any of your products or services can be standalone.
WARNING: when carrying out this exercise, don't overload your keyword list with too many repeated words, don't use irrelevant words and don't use 'invisible' text on your web pages. These practices are considered a breach of web etiquette and you may well get caught by the search engines and therefore eliminated from thier ranking system for good.
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