10 Steps to Planning Your Web Site Project
Step 1
Set your objectives. Do you want a flashy branding site, a trading platform, an information- gathering site, or an information-giving site? Whatever your objectives are, your web site is a key promotional tool - an additional channel to market that should complement other aspects of your marketing programme.
Step 2
Set a budget that you can afford and introduce a measure to check your return on investment. This measure needs to be in place from the day you launch your site and like any other business strategy, regular reviews must take place.
Measurement of return on investment will depend on your objectives, which will differ from company to company.
Step 3
Choose a web design partner. Word of mouth recommendation is probably one of the best routes - use your network and ask around. Otherwise, do a search using the Internet. It's a good idea to work with a fairly local supplier, so for example you may search 'Manchester web design companies' on one of the many search engines available and a best match list will appear.
Step 4
Think about the site content and link this with the objectives that you set out in Step 1. Gather all the information together and review this with your web design partner. Almost certainly, much of your existing content and copy will need editing or re-writing to suit the web.
At this stage, you need to think about the domain name for your web site and where you will host it. Your designer should be able to guide you in this area. Click here to check whether the name you have in mind is still available.
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