10 Steps to Planning Your Web Site Project
Step 8
The construction of the whole of the site can proceed, now that you have approved the first section.
You can expect regular contact with your designer throughout this stage, as the construction and approval process ensues.
Step 9
After final approval, it's time to launch your new site.
Don't expect it to be stand-alone; marketing the presence of your new site is crucial. There are many ways in which you can do this:
- submit to search engines
- incorporate your web address on all printed material
- verbally by your own staff
- press announcements
- advertising
- mailshots
A dependable web design partner will be able to offer advice and help on marketing your site.
Step 10
You may think that you've now finished your project - but this is definitely not the case. Your web site should be regularly updated with fresh information. It's an assurance to a potential customer to see evidently current material on your site. As outlined in Step 5 of this article, you may also need to phase in new sections of the site as your company evolves.
The use of a web statistics package will help you to analyse which areas of your new web site are being most frequently used. You can also assess information such as how long visitors are spending on your site, whether you get repeat visitors, and much more. This type of marketing intelligence will help you to fine tune your site to its maximum potential.
With all this in mind, it's advisable to ask your web designer about a maintenance contract. This can be an attractive, relatively low cost option for you to consider and will assist you in promoting your company in a dynamic, lively and interactive fashion.
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