Are you satisfied with the number of hits and enquiries you receive via your website? If you have a statistics package this will reveal hits and trends from when you launched the site and by rights, over time, as your website gets updated (Google likes this!) and you get increasing links from external sites to your own, the trends should be upwards.
If not, there is a host of techniques that you can use to improve your website ranking which should ultimately reflect in the number of hits and enquiries. To write an article to cover all these techniques would take weeks and several reams of paper, so it's worth addressing one at a time.
One of the fundamental things you need to consider is whether you are using the right keywords within your site. You may well use certain terminology within your industry that you understand and use on a regular basis – but think about it from your potential customer's point of view, is this the terminology that they'd use? It might be worth a simple exercise of asking friends, colleagues and family what they would type into Google to search for your service or product – simple but effective. You can then use Google and Yahoo tools to look at the popularity of those keywords and compare that to the keywords you're using. If the alternative keywords perform better on the search engines, it's time to rethink your strategy.
To optimise your site effectively, it's a good idea to use 1 keyword per page and this is where the keywords should appear:
• In the title bar
• As part of the web page url e.g. http://www.pjweb.co.uk/services/e-commerce-websites.htm
• In the navigation text
• In the page title
• In the page text (use 200-250 words per page with a keyword density of 8-10%)
• The meta data (part of the source code of the site)
• The meta description (part of the source code of the site)
If you're lucky enough to have one of our recent content management systems where you can have control over all these elements, then take the time to revisit each of your product or services pages and change the necessary data. If you don't have a content management system, we can manually change this information for you as a one-off exercise or if you have a content management system pre-dating 2009, we can probably upgrade it.
For more help and advice on this matter, contact any of our team members; we'll be glad to discuss search engine optimisation further. Tel 0161 799 8555.