Implementing Google Analytics can provide you with an indepth insight to your website's performance by monitoring how many hits your site receives, how many pages were visited, and even what percentage of visitors left after only viewing a single page.
Using the information that Google Analytics provides, is an ideal method of determining your websites strengths and highlights areas of your site that can be improved. Below is a quick 'How To' guide, created by PJ Web Solutions of how to go about setting up Google Analytics for your website.
You will need to create a Google Account in order to grant access to Google Analytics, this is free and will give you access to other Google services as well as Analytics. To start creating your account visit www.google.com/accounts/ and follow the step by step instructions on how to sign up.
After you have created your Google account the next step is to visit the official Google Analytics website – www.google.com/analytics and click on the sign up button at the top right hand side of the screen. You will then be prompted to sign in using your Google account and directed to the below webpage where you need to sign up to analytics.
After clicking sign up you will then be prompted to enter details about your website's URL etc, this is all self explanatory if you follow the instructions provided see below illustration.
The account name will be the name of the report for your website. If you leave this section blank, it will default to the website's URL.
The next steps are simply adding your contact details and accepting Google's term and conditions.
If everything above has been implemented correctly you will now see some HTML code that has been generated. This is the code which effectively analyses your website and provides you with the information on your visitors. Below is the page you should now be on:
If you are currently a PJ Web customer, then please either email one of the team or drop us a line and we can insert this code onto your website and ensure everything is functional. Finally click 'Save and Finish' at the bottom of the page and you are complete.
As an alternative to Google Analytics, we have also developed our own web stats package that is very easy to use and offers real-time information about your site. Some customers prefer this package to Analytics because of the simple interface that it uses.
If you have any further questions about Google Analytics please visit www.google.co.uk/analytics for more advanced options and further information.