Pay Per Click Advertising
Let PJ Web take care of your company's Google Adwords Pay Per Click Campaign and you can appear on page one of Google's search listings with professional adverts targeting your potential customers.
The Benefits of setting up a Google Adwords Campaign
- Immediate visible presence on Google, helping to raise your company profile
- Drive traffic to your site
- Advertise locally, nationally, internationally – the choice is yours
- Only pay when your advert is clicked, and set a daily advertising budget that you can afford
- Have a presence on Google's Page 1 search listings for search phrases relevant to you
- Promote specific products / services in your range including sales or special offers
- Use the reporting system to retrieve detailed reports about your adverts and keyword performance
The above benefits outline how powerful Google Adwords can be, however it does require a great deal of knowledge and expertise in order to be a success and gain the most out of an online campaign. This is where PJ Web can help.
The benefits of PJ Web running your Google Adwords Pay per Click Campaign
- Full research into which key phrases will perform well
- We will write effective, targeted adverts
- Set up target URLS to point towards your site
- Regular and accurate campaign reporting
- Optional account management including keyword and advert changes where necessary
- Proven track record handling pay per click campaigns for many companies
- Very competitive price for all the benefits you receive.
How it works
A standard Google Adwords account set up by PJ Web includes the following for a fixed, one off price of £150.
- Keyword Research producing up to 20 targeted, effective and popular keywords
- Account set up including all budgets such as Daily Budget, Cost per Clicks etc
- Effective writing of adverts for 2 products / services of your choice
- All the adverts target URL's to point to the relevant pages on your site
By asking PJ Web to set the account up for you, you are guaranteed top quality adverts that are effective at targeting your potential customers. Google only allows 2 descriptive lines per advert, with each line allocated a maximum of 35 characters, meaning that adverts poorly written will not gain the desired effect.
For an extra monthly fee PJ Web will monitor your account's performance, and make the necessary changes to your keywords and adverts that are not performing to high standards. PJ Web will monitor conversions, impressions, click through rates etc to ensure your keywords and adverts are performing at an optimal level. In addition at the end of the month you will receive a detailed report outlining the campaigns performance including number of orders or enquiries are generated from your advert, which ultimately allows us to make informed choices about how to continue with the campaign.
Alternatively, if you have the in-house resource to run your own campaign but don't have the knowledge, we can design a short training package for you.
Next Steps...
Simply contact Chris or Sarah on 01204 328580 for more information. If you think that a Pay per Click Campaign is for you, we can set up your account and get you up and running within a matter of days.
