A mobile friendly website is a website that's been written specifically for browsing on mobile devices such as iPhones and Android phones. Mobiles have a much smaller screen than desktop computers meaning that you simply can't fit the same amount of information onto the screen as a desktop. This affects many aspects of a website, amongst them:
Because the website is written for the screen size and user interface of a mobile this enhances the user experience because it removes the need to pinch, drag and zoom in and makes sure that links are easier to click on, meaning the user isn't constantly clicking the back button!
The major searches engines embraced mobile websites a long time ago. If your site serves a mobile version of your site then the search engines like Google would return your website in preference to one without a mobile friendly site for users on mobile devices. Indeed, as of April 2015 Google is believed to promoting mobile sites more readily for people searching on desktops devices too.
According to Adobe 2013 Digital Marketing Optimisation Survey only 45% of businesses in the UK have a mobile optimised website meaning that there is a good chance you can gain a competitive advantage by ensuring that your business does by standing out and showing you are a company who takes technology seriously and embraces it.
Part of the design and development process means that the websites are designed for the slower bandwidths of mobile networks. Less content and images in the page means smaller pages and therefore fasting loading times.
Having a well designed, modern mobile website makes you and your companies brand stand out and instantly communicates a sense of professionalism to visitors.
There are 2 ways to make your website mobile friendly, making a responsive site or a custom mobile site. Our article "Responsive website vs mobile website" will help you decide which is better for you.
If you are interested in developing a mobile version of your website or require further information on what benefits a mobile optimised website can bring, please contact us on 01204 328580 for a chat or fill in the contact form below.