Whilst viewing websites from a PC / Laptop still is the most popular method of browsing the web, the gap is being reduced year on year and many experts, including Business Advisor, predict that 2014 will be the year where viewing webpages on a mobile device such as a Smartphone or Tablet will in fact surpass Desktop / Laptops. Currently a massive 30% of all page views is via a Smartphone or Tablet.
Business owners that currently do not have a mobile version of their ecommerce website should certainly rethink their online marketing strategy. Not only are more and more people using their Smartphones to make purchases they are comparing prices and checking store locations via mobile browsing. With ecommerce websites it is even more essential that your website is optimised for mobile browsing as making it as easy as possible to select products and proceed through the basket is imperative to the success of the business. By not having a mobile website you are not only losing potential customers, you are handing business to your competitors who do have a easy to use mobile site on a plate.
comScore claim that
"Online shopping now reaches 9 out of 10 UK internet users on PC, while Mobile shopping is growing rapidly. Our study shows that 1 in 5 Brits used their smartphone to purchase a good or service in December 2012″
The statistics show the way we view websites is changing - and rapidly. Many business owners either do not realise the astonishing pace in which this change is occurring or feel that implementing a mobile website is not a top priority. We believe otherwise.
PJ Web Solutions have built many mobile sites for our customers. If you would like a chat about your mobile options and how PJ Web can help you simply give us a call on 01204 328850 or fill in the contact form below.
We look forward to helping you 'go mobile' and ensure that you and your business is in a position to embrace the new wave web browsing.